Inbound marketing is about delivering solutions and opportunities that have a positive impact on people and your business. So, how do you do that?
What is Inbound Marketing?
Inbound marketing is about creating valuable experiences that have a positive impact on people and your business. How do you do that? You attract prospects and customers to your website and blog through relevant and helpful content. Once they arrive, you engage with them using conversational tools like email and chat and by promising continued value. And finally, you delight them by continuing to act as an empathetic advisor and expert.
We love inbound marketing methodology
The secret is not to do one or the other but use both to drive more results
Methodology of Inbound Marketing
The mate was a mighty sailing man the Skipper brave and are five passengers set sail the boat harder and faster
As you know, this stage is all about bringing in strangers, making them aware of your business, engaging them with your website and turning them into visitors. You need to attract someone before you can get them to convert on anything. But how will they find you?
So you've gotten people to visit, but if you want that visit to matter, then you need to shift your focus to some good ol' fashion lead generation. You've spent time carefully luring visitors to your site — make sure when they get there they have something to consume.
Once they're really — and I mean really — in the system, the most important phase involves closing the lead as a customer. This is the phase where leads spend the most time because there's an enormous amount of interaction happening from marketing and sales between these two points. As a marketer at this stage, there are a few core areas to narrow in on.
They took the bait, they swallowed, and you've reeled them in (I told you I wasn't finished with the fish). They're a customer, but you're job's still not over. You want customers to transform into ambassadors of your brand or evangelists to speak high praise of your company. Furthermore, you want them to see continuous value from your company beyond what they've already bought into. So how can you do this.
Example of Inbound Marketing
How these brands used inbound marketing to boost there presence and sales
Starbucks is all about "connecting," whether that's chatting with a customer over a steaming latte, interacting with fans on the company's Facebook page or posting fascinating photos on Instagram. The well-known coffee chain has effectively created an emotional connection with its customers.
Cisco and it's branding campaign
Cisco, the market leader in networking and IT, launched a branding campaign in 2016 to showcase how Cisco is changing the world of work. The company relies heavily on emotion with There’s Never Been a Better Time.
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